Coaching FAQs

01/01/2011 00:00

1) What are the origins of coaching and how large is the market?

    Executive coaching is still in its infancy. It is, however, a remarkably old infant, going to back to Telemachus in Greek mythology (cf. Appendix I). It hit the billion...
01/01/2011 00:00

2) What is strategy executive coaching, and how is it different from management consulting for strategy?

    A consultant/consulting team crafts a strategy for you. A coach assists you in crafting your own strategy. These sentences are, of course, an oversimplification. One may...
01/01/2011 00:00

3) How is the consulting project different from the coaching process?

Consulting projects (engagements) may be performed by in-house teams, or by bringing in an external management consultancy. Each has its strengths and weaknesses. A common weakness of the...
01/01/2011 00:00

4) What, then, is the role of the executive coach?

    To contrast executive coaches with those from team sports: the latter have three key roles: "staffing," "training" and "strategy." Staffing consists of deciding who is on...
01/01/2011 00:00

5) What kinds and styles of executive coaches are there?

    Coaches may be subsumed into several categories, such as internal and external and hard and soft. The internal coach (mentor) knows corporate politics and understands the...
01/01/2011 00:00

6) What are the different methodologies of "soft" vs. "hard" coaching?

    The 360o feedback, Myers-Briggs Typology Indicator (MBTI), Action Research (AR) and the GROW model are four common approaches in psychology-based ("soft") coaching. A...
01/01/2011 00:00

7) How common is it to measure the business outcome of coaching?

    “Fewer than one-fourth of the respondents said they provide any kind of quantitative data on business outcomes of the coaching.” The statement was made by David P. Peterson of...
01/01/2011 00:00

8) How important is certification as a coach?

    “Significantly, coaches were evenly split on the importance of certification. Although a number of respondents said that the field is filled with charlatans, many of them...
01/01/2011 00:00

9) What are the main strategy fora and is there a preeminent forum?

       A good strategy forum or blog would be a useful "nice-to-have" addition to any strategist´s toolkit, from the interested MBA student to the CEO of a ...