Strategy Tools and Techniques Survey, an Executive Guide


The impetus for the Bridges survey comes from Darrel K. Rigby. He is the partner at Bain & Company who in 1993 launched the Management Tools Survey. Of the 25 Tools and Techniques surveyed, one of them is “Strategic Planning.” Reviewing this work led to the on-going research by Bridges about  the Tools & Techniques of Strategy. Similar to Darrel Rigby, Bridges wishes to determine the "life cycles"– and effectiveness – of different strategy tools. We would appreciate your taking a few minutes to complete the questionnaire!


The project was launched by Magdaléna Dušková while she was a key account manager for Bridges in 2011. At that time she was also writing a Master's thesis on Corporate Strategy for Professor Ivana Hudáková, Ing., PhD at the University of Economics in Bratislava, Slovakia. She addressed a short "user-friendly" questionnaire to CEO´s, Members of the C-Suite, Entrepreneurs and other “Stakeholders in Strategy.” The Munich chapter of the German-American Business Club was the first organization to distribute the questionnaire.


A summary of the results is planned be published in the course of 2013 on this website. If you would like further information or have any suggestions to improve the survey, please E-mail Bridges. Thank you for filling out the questionnaire!


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