Your Strategic Mission and a Short Questionnaire

          *       Passionate about strategy?

Can you/the senior management team answer in 25 words or less the questions below? Can the line managers and staff? How about the executive secretaries? Factory foremen? Apprentices and temps?*

            I:    - Your strategic focus?

                   - Your core strength?

                   - The key business drivers?                                                                               ... for you      ... for your customers

            Too complex?  Let us reduce that to a single concept.

            II:   -  What constitutes your sustainable competitive advantage?

            Still too complicated?

            III:   -  What is the value proposition (for the product/service on which                that person works)?

* According to Robert Kaplan and David Norton, who popularized Balanced Scorecard, only 5% of employees really understand their company's strategy -- what drives its value proposition. And if the majority did not understand the old strategy, what are the chances that a shift in it -- let alone a brand new one -- will be executed well?

    Be that as it may, a surprising number of people at all levels can indeed give good answers to the above questions at companies such as: Monte dei Pasdi di Siena (founded 1472 in Italy, Europe´s oldest bank with 30,000 employees and a centuries old social commitment); Honda (founded 1948 in Japan by that legendary self-taught mechanical genius, 145,000 employees); W.L. Gore & Associates (founded 1958 in the U.S., 9,000 employees in 30 countries, renowned for self-directed work teams and small factories); Southwest Airlines (founded 1967 in the U.S., 35,000 employees, the low-cost airline which provides excellent customer value and carried more passengers in 2009 than any other in the world.)

    Please fill in the form below to find out about growing your business by working with Bridges. For a fast review of your strategy, see the first subpage at Services: The Q-Strategy Audit.

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